Brandi Ponce

Brandi Ponce



With a previous career in finance and technology, Brandi has enjoyed over 16 years in the natural products industry.

Brandi has been privileged to not only work with the top category leaders in PC&S but also help new brands achieve a dominant position quickly, by securing placement in National chains.  She has a keen eye for product packaging and brand positioning.  the stakes are high


Brandi finds motivation in her family and peace in the outdoors.  

Meet our managers!

At Red Rock Sales - We are proud to be a female founded & owned business!
Jeff Ponce

Jeff Ponce

Managing Partner & Director of Grocery​/Frozen/Perishable


Jeff Ponce has an amazing 30 years of experience in the natural products industry!  Beginning ​with his first job at a Boney's in San Diego at the young age of 15, he worked in natural food stores while earning his degree.  This eventually led to a 15 year tenure at New Connections Marketing Group where he excelled as regional territory manager.

Jeff’s key account experience includes, Sprouts, HEB/Central Market, Whole Foods Global, FTFM, Safeway/Kroger, NGVC as well as dozens of regional key accounts.


Jeff loves to mountain bike and hike with his two loyal dogs. A true San Diegan, he is happiest in the ocean.

Julie Stull

Julie Stull

Territory/Key Account Manager 


With a background in technology sales and teaching, not to mention a Bachelor's Degree in microbiology, Julie brings the best of both worlds to Red Rock Sales. 

Julie began her career in natural as a field representative for New Connections Marketing Group. This ultimately led to her promotion as Key Account/Business Manager where she managed the Sprouts Farmer's Market, Harmon's and Fresh Vitamin's Key Accounts.  Julie specializes in staff training and field execution.


Julie is also a concert harpist and proud mother to two very accomplished daughters, Samantha & Ashley.

Sue Alverson

Territory/Key Account Manager

Southern CA

When Sue was approached by Weleda to work their Southern California trade shows and events, she jumped at the chance.  Sue excelled in this role and shortly was promoted to outside sales rep for all of Southern California. Within six months Sue had produced double-digit growth, especially in her Whole Foods.  We have nicknamed her "Super-Sue" and we love having her on the team!


Sue conveys true passion for our brands and exudes contagious energy.


Sue loves tennis and reading.  Her greatest joy in life is spending time with her beautiful family.

Sondra Peterson

Sondra Peterson

Sales Representative



With over eight years’ experience, Sondra Peterson brings a diverse skill set to Red Rock Sales.  Her former work as a brand ambassador, store associate and sales representative bring the perfect mix of experience and talent needed for success in the field.


With an Associate of Arts and Applied Sciences degree, Sondra enjoyed a previous career in the legal field before moving into sales.  Sondra has exceeded the expectations of our clients and has earned the love and respect of her retail accounts.


Free time at home is precious, and Sondra is often found playing outside with her young son, Roman


Jackie Pyle

Territory/Key Account Manager

Northern CA


While obtaining her Bachelor's in Molecular Biology, Jacqueline worked for The Vitamin Shoppe which sparked her interest in health and nutrition.

After completing her MBA, Jackie spent the summer spent studying abroad in Hong Kong. There she fell in love with the abundance of herb and natural remedies shops, as well as the relationship between diet and health. Back in the states, Jackie decided to dive back into the natural health industry and went into management for Vitamin Shoppe before joining the Red Rock Team.

A true California gal, Jacqueline enjoys gardening and playing on the beach.

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Michelle Attaway

Territory/Key Account Manager

Southern CA

Michelle Attaway is a true heavy-hitter in our industry, having worked previously at top supplement companies such as Nature’s Way, Country Life and most recently Himalaya.


During her 20 year career in the San Diego territory, Michelle developed amazing relationships with her retailers and key account buyers. Her follow-through is second to none and her calming nature endear her to all store staff.


Michelle is a proud wife and mother of 3 who enjoys traveling and spending quality time with her family. 

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Holly Iannillo

Key Account Specialist

Holly has over 20 years’ experience in the Natural and Mass grocery industry, holding positions from the retails sales floor all the way to category specialist at Sprouts Farmer’s Market where she was an integral part of the buying team for the HBA dept.


Holly brings a unique blend of experience and perspective, not to mention she speaks Sprouts fluently!


Holly is also a true outdoor enthusiast.  Along with her husband, they can’t wait share the beauty of the mountains with their toddler Jaxson.

Austin Kopp

Field Merchandiser


With previous positions at Amazon, Costco and Sprouts Farmers Market, we are thrilled to have Austin on our team in the role of field merchandiser.  Helping with resets, executing audits, and capturing promotional tags for clients, are only a few of the valuable services a merchandiser provides.  

Austin prides himself on making sure our client's products look their best.   From proper placement to promotional execution, this ensures the best possible sales. 

Austin is also a very talented vocal impressionist and hopes to work as a voice actor in the future.  Ask him to do any voice from Donald Trump to Mickey Mouse!!