Meet Our Officers


Brandi Ponce
President & Founder

Enjoying previous positions in finance and technology, Brandi found her true home over 16 years ago in the natural products industry.

Brandi has been privileged to not only work with the top category leaders but has also helped new brands quickly rise to industry leaders through significant key account placement.


Known for her keen eye on product packaging and brand positioning, Brandi loves to dive into the the marketing and strategy side of the business. Brandi has exceptional experience in managing and growing her clients' sales at National key accounts such as Sprouts, NGVC, Vitamin Shoppe, Fresh Thyme and Whole Foods. 


Brandi finds motivation in her two grown sons, two labradoodles and one amazing husband!

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Jeff Ponce-Red Rock Sales

Jeff Ponce
Vice President,
Grocery Division

Jeff Ponce has an amazing 35 years of experience in the natural products industry!  Beginning ​with his first job at a Boney's in San Diego at the young age of 15, his passion for natural products led to a 15-year tenure at New Connections Marketing Group where he excelled as a key account manager for national chains. Jeff's reputation is simple-he's known for being instrumental in building many of the biggest brands in the game! This includes: GT's Kombucha, Lifeway, Chobani, Amy's, Siete Foods...(we could go on for days!) 

Jeff’s key account experience includes Sprouts, HEB/Central Market, Whole Foods Global, FTFM, Safeway/Kroger, NGVC, as well as dozens of regional key accounts.


Jeff loves to mountain bike and hike with his two loyal dogs. A true San Diegan, he is happiest in the ocean.

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Julie Stull-Red Rock Sales and Marketing

Julie Stull
Vice President,
Personal Care & Supplements

Possessing a background in technology sales and teaching, not to mention a Bachelor's Degree in microbiology, Julie brings the best of many worlds to Red Rock Sales. 

As a key account manager since 2014, Julie has deep-rooted relationships at Sprouts, Vitamin Shoppe, NGVC and many others. We also can neither confirm nor deny that she is our one-woman IT department.


Julie is also a concert harpist and proud mother to two accomplished and happy daughters.

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