With a previous career in finance and technology, Brandi has enjoyed over 16 years in the natural products industry.
Brandi has been privileged to not only work with the top category leaders but also help new brands achieve a dominant position quickly, by securing placement in National chains. Known for her keen eye with product packaging and brand positioning, Brandi loves to help with the marketing side. Brandi has exceptional experience in managing and growing her clients business at National key accounts such as Sprouts, NGVC, Vitamin Shoppe, Fresh Thyme and Whole Foods. Fiercely competitive and loyal, Brandi has been able to expand Red Rock Sales' coverage quickly in order to serve their clients needs and win at retail!
Brandi finds motivation in her family and peace in the outdoors.
At Red Rock Sales - We are proud to be a female founded & owned business!
Jeff Ponce has an amazing 34 years of experience in the natural products industry! Beginning with his first job at a Boney's in San Diego at the young age of 15, he worked in natural food stores while earning his degree. This eventually led to a 15 year tenure at New Connections Marketing Group where he excelled as regional territory manager. Jeff's reputation is mainly for one thing, building the biggest brands in the game! This includes, GT's Kombucha, Lifeway, Chobani, Amy's, Siete Foods, we could go on for days.
Jeff’s key account experience includes, Sprouts, HEB/Central Market, Whole Foods Global, FTFM, Safeway/Kroger, NGVC as well as dozens of regional key accounts.
Jeff loves to mountain bike and hike with his two loyal dogs. A true San Diegan, he is happiest in the ocean.
Vice President, HBA
With a background in technology sales and teaching, not to mention a Bachelor's Degree in microbiology, Julie brings the best of both worlds to Red Rock Sales.
Julie began her career in natural as a territory manager for New Connections Marketing Group back in 2012. This ultimately led to her promotion as Key Account/Business Manager where she managed several National key accounts including Sprouts, NGVC and others. The Red Rock team would be lost without Julie, she magically organizes and educates and her attention to detail is invaluable. We just can't say enough about this, it has really set our team apart. We also cannot confirm nor deny that she is our one-woman IT department.
Julie is also a concert harpist and proud mother to two accomplished daughters.
California Regional Manager
Sue Alverson is a true celebrity in the Southern California territory! Formerly managing the entire S.CA region for Weleda USA, Sue met Brandi and Julie during their once in a lifetime trip to the biodynamic gardens and Weleda's headquarters in Germany. A lifetime friendship and business alliance was forged! Sue has built unparalleled relationships with the S.CA buyers and competes only against herself. The team has nicknamed her "Super-Sue" and she keeps us positive all day!
Sue conveys true passion for our brands and exudes contagious energy.
Sue loves tennis and reading. Her greatest joy in life is spending time with her beautiful family and brand new puppy Georgie.
Sales Representative - AZ
With over 10+ years' experience in our industry, Sondra Peterson brings a diverse skill set to Red Rock Sales. Her former work as a brand ambassador, store associate and sales representative bring the perfect mix of experience and talent needed for success in the field.
With an Associate of Arts and Applied Sciences degree, Sondra enjoyed a previous career in the legal field before moving into sales. Sondra has exceeded the expectations of our clients and has earned the love and respect of her retail accounts.
Free time at home is precious, and Sondra is often found playing outside with her young son, Roman
While obtaining her Bachelor's in Molecular Biology, Jacqueline worked for The Vitamin Shoppe which sparked her interest in health and nutrition.
After completing her MBA, Jackie spent the summer spent studying abroad There she fell in love with the abundance of herb and natural remedies shops, as well as the relationship between diet and health. Upon her return, Jackie decided to dive back into the natural health industry and went into management for Vitamin Shoppe before joining the Red Rock Team. Jackie has inspired us all and took to sales in a way that is seldom seem. Jackie always get the "Yes" from her buyers and stores and continues to be hungry for more!
A true California gal, Jacqueline enjoys gardening and playing on the beach.
Michelle Attaway is a true heavy-hitter in our industry, having worked previously at top supplement companies such as Nature’s Way, Country Life and most recently Himalaya.
During her 20 year career in the S.CA territory, Michelle developed amazing relationships with her retailers and key account buyers. Her follow-through is second to none and her calming nature endear her to all store staff. These qualities have helped Red Rock secure a dominant position for our clients in the S.CA market.
Michelle is a proud wife and mother of 3 who enjoys traveling and spending quality time with her family.
National Key Account Specialist
Holly has over 22 years’ experience (we guess she was hired at the age of 5??) in the Natural and Mass grocery industry, holding positions from the retails sales floor all the way to most recently, category specialist at Sprouts Farmer’s Market. Holly was an integral part of the Sprouts buying team and a tremendous asset. A family relocation outside of the Phoenix area was our lucky day!
Holly brings a unique blend of experience and perspective, not to mention she speaks Sprouts fluently! You can tell Holly loves her job and shows true passion for our brands.
Holly is a true outdoor enthusiast. Along with her husband, they can’t wait share the beauty of the mountains with their 4 year old son Jaxson.
Field Merchandiser- AZ
With previous positions at Amazon, Costco and Sprouts Farmers Market, we are thrilled to have Austin on our team in the role of field merchandiser. Helping with resets, executing audits, and capturing promotional tags for clients, are only a few of the valuable services a merchandiser provides.
Austin prides himself on making sure our client's products look their best. From proper placement to promotional execution, this ensures the best possible sales.
Austin is also a very talented vocal impressionist and hopes to work as a voice actor in the future. Ask him to do any voice from Donald Trump to Mickey Mouse!!
Rocky Mountain Regional Manager
Alexis has enjoyed 15 years in the natural products industry, getting her start in natural food stores at the age of 15 where she developed a fascination and love for all things natural and organic.
Alexis continued along this track, working at Whole Foods while gaining her Bachelor’s Degree in Environmental Studies and Studio Art. This led to a position as territory manager in the Rocky Mountain region with New Connections/Impact group, after which Alexis was deservedly promoted to RM Client manager, calling on all CO key accounts. Alexis is passionate about making connections with her clients and retailers and providing the support necessary for them to achieve their goals.
Alexis loves to spend time with her family, (including their exuberant pup Taz) hiking in the great outdoors, and caring for her ever-expanding houseplant collection (hint: there are never enough plants!)