Brandi Ponce

President/CEO

With a previous career in finance and technology, Brandi Ponce has over 16 years in the natural products industry.

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A position in the Vitamin dept at Sprouts Farmers Market quickly led to an eight-year tenure at New Connections Marketing Group, in the role of SW regional territory manager. This included managing the Sprouts key account through their explosive growth and multiple acquisitions.

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Brandi has been privileged to not only work with the top category leaders in PC&S but also help new brands achieve a dominant position quickly, by securing placement in National chains.

Brandi finds motivation in her family and peace in the outdoors.  

Meet the Team!

At Red Rock Sales - We are proud to be a family business!

Jeff Ponce

Managing Partner & Director of Grocery​/Frozen/Perishable

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Jeff Ponce has an amazing 30 years of experience in the natural products industry!  Beginning ​with his first job at a Boney's in San Diego at the young age of 15, he worked in natural food stores while earning his degree.  This eventually led to a 15 year tenure at New Connections Marketing Group where he excelled as regional territory manager.

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Jeff’s key account experience includes, Sprouts, HEB/Central Market, Whole Foods Global, FTFM, Lucky’s, NGVC as well as dozens of regional key accounts.

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Jeff loves to mountain bike and hike with his two loyal dogs. A true San Diegan, he is happiest in the ocean.

Julie Stull

Territory/Key Account Manager 

With a background in technology sales and teaching, not to mention a Bachelor's Degree in microbiology, Julie brings the best of both worlds to Red Rock Sales. 

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Julie began her career in natural as a field representative for New Connections Marketing Group. This ultimately led to her promotion as Key Account/Business Manager where she managed the Sprouts Farmer's Market, Harmon's and Fresh Vitamin's Key Accounts.  Julie specializes in staff training and field execution.

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Julie is also a concert harpist and proud mother to two very accomplished daughters, Samantha & Ashley.

Sue Alverson

Territory/Key Account Manager

Southern CA

When Sue was approached by Weleda to work their Southern California trade shows and events, she jumped at the chance.  Sue excelled in this role and shortly was promoted to outside sales rep for all of Southern California. Within six months Sue had produced double-digit growth, especially in her Whole Foods. This made for a perfect fit with Red Rock Sales since Sue already possessed great relationships with her accounts.

Sue conveys true passion for our brands and exudes contagious energy.

Sue loves tennis and reading.  Her greatest joy in life is spending time with her beautiful family.

Sondra Peterson

Sales Representative

Arizona

With over six years’ experience, Sondra Peterson brings a diverse skill set to Red Rock Sales.  Her former work as a brand ambassador, store associate and sales representative bring the perfect mix of experience and talent needed for success in the field.

With an Associate of Arts and Applied Sciences degree, as well as a Paralegal Certification, Sondra enjoyed a previous career in the legal field before moving into sales.  Sondra has exceeded the expectations of our clients and has earned the love and respect of her retail accounts.

Free time at home is precious, and Sondra is often found playing outside with her young son, Roman

Louise Wallace

Territory/Key Account Manager

Northern CA

With 10 years in the natural channel plus spending time in the traditional and mass channels, Louise brings a varied background of experience to the team. 

As a former National Sales manager, Louise knows what makes a great broker.   Her outgoing personality is a perfect fit for outside sales.  Louise possesses the tenacity to follow up and make sales and has wasted no time creating relationships in her territory.

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In her spare time Louise likes to garden, be outside by the beach and spend time with family.

Jackie Pyle

Territory/Key Account Manager

Northern CA

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While obtaining her Bachelor's in Molecular Biology, Jacqueline worked for The Vitamin Shoppe which sparked her interest in health and nutrition.

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After completing her MBA, Jackie spent the summer spent studying abroad in Hong Kong. There she fell in love with the abundance of herb and natural remedies shops, as well as the relationship between diet and health. Back in the states, Jackie decided to dive back into the natural health industry and went into management for Vitamin Shoppe before joining the Red Rock Team.

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A true California gal, Jacqueline enjoys gardening and playing on the beach.

Michelle Attaway

Territory/Key Account Manager

Southern CA

Michelle Attaway is a true heavy-hitter in our industry, having worked previously at top supplement companies such as Nature’s Way, Country Life and most recently Himalaya.

During her 20 year career in the San Diego territory, Michelle developed amazing relationships with her retailers and key account buyers. Her follow-through is second to none and her calming nature endear her to all store staff.

Michelle is a proud wife and mother of 3 who enjoys traveling and spending quality time with her family. 

Austin Kopp

Field Merchandiser

With previous positions at Amazon, Costco and Sprouts Farmers Market, we are thrilled to have Austin on our team in the role of field merchandiser.  Helping with resets, executing audits, and capturing promotional tags for clients, are only a few of the valuable services a merchandiser provides.  

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Austin prides himself on making sure our client's products look their best.   From proper placement to promotional execution, this ensures the best possible sales. 

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Austin is also a very talented vocal impressionist and hopes to work as a voice actor in the future.  Ask him to do any voice from Donald Trump to Mickey Mouse!!